Picture the scene. You and your master nip out for a cheeky beer (him, not you - you're teetotal and stick to the mineral water). As it's a nice day, he leaves you outside with some chums while he gets the drinks in.
When he returns, you've been "borrowed" for a photo shoot for the famous fashion house.
After all you're a handsome brute (Boxer, actually) and you catch the ladies' eyes, if you know what I mean!
Cool, or what.
Only it isn't. Those cheeky snappers from the ad agency take your master's details - indicating he'll get paid - and he thinks you're quids in. Only you're not. Apparently.
FCUK doesn't cough up so what do you do? Your master, bless him, is only trying to get a fair wage for a fair day's work. Well, you did the work, to be honest.
So now he has to threaten legal action and has gone to the papers. All fairness to him; he may be retired but he knows how get a dog some top PR. Three quarters of a page in tonight's Standard. How much would that cost in advertising space?!?!?!
FCUK isn't budging, according to the report. They argue the pooch, Dempsey, was borrowed in good faith and therefore doesn't merit a fee. And certainly not now his master has gone public.
Well, I say, don't worry. This is easily resolved. The master needs to get his dog an agent. And fast. Soon Dempsey will be gracing the nation's TV sofas - GMTV, This Morning, Richard and Judy, Paul O'Grady (if Dempsey gets on with the other dogs). Maybe even Davina's new show when it airs. She likes dogs, after all. Yes, I see it all now...forget Lassie, the sequel next year, everyone will be going to see Dempsey - Diary of a Model in the cut throat world of Fashion instead. Hollywood here we come.
FCUK can do the decent thing too and donate a wadge of cash to a dogs' home for Christmas. Then they'll get some positive PR and it will be win:win all round.
Yes, Dempsey, who needs Makepeace? Not you. That's for sure! You and your master will be laughing all the way to the bank.
Woof Woof