Oh dear! Oh dear! Channel Four's Celebrity Big Brother is courting controversy - again! But this time, it's got serious. Keith Vaz has raised the issue in parliament. There are riots in the streets of Mumbai and Gordon Brown's visit to India has been overshadowed by...Jade Goody and her gob!
And now, apparently, the Carphone Warehouse is considering pulling its sponsorship of the programme....
But let me tell you one thing - however offensive viewers may be finding the goings on in the Big Brother House - the Big Brother producers will be loving it because everyone is talking about it. Again.
Last year it was George Galloway and his cat impersonation, Pete Burns and his gorilla coat, Michael Barrymore and his bullying (of Jodie Marsh) etc, etc. So bullying is not new to Big Brother and neither is controversy.
This is what Big Brother is all about - generating the headlines.
Thousands of people are convinced that Shilpa Shetty is the victim of racism but Channel Four are calling it nothing more than "girly rivalry". And Housemate, Jermaine Jackson has not been a victim of racism.
And who is the ring leader in all of this? Hard to say although the fingers have been pointing at Jade's mum, Jackiey. And now Jo O'Meara, Danielle Lloyd and Jade Goody are seen as the gang no-one wants to take on in the House.
And I thought Jo O'Meara with her love of animals and determination to set up an animal sanctuary was such a nice girl!
At the end of the day, Shilpa is a beautiful actress and probably an extremely wealthy young woman. She doesn't need to revive her career - she's already outselling many Hollywood actresses. Shilpa is just hitting a few raw nerves and all the other girls are going to punish her. How dare she be so gorgeous and talented and rich!
I haven't seen much of this year's Big Brother but I predict Shilpa will win and rise above all the nastiness. Remember, success is the very best revenge and now everyone knows who Shilpa is - not just the Bollywood affecionados.
No, I don't predict a riot this time - just the phone lines being red hot - with everyone giving their viewpoint.
What they don't realise is that if they just put a dog in there, things would calm down. Dogs are great stress diffusers.
In fact, I am volunteering my services - once I get in there, those girls will stop bitching about Shilpa and start projecting their jealousies onto me. But I can take it!
After all, it takes a bitch to know one.
Woof Woof